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Friday, February 20, 2009

Rebuild Your Virtual Business.com

"Rebuild Your Virtual Business.Com"

Lady Writing BookSeminar March 6-8, 2009 in Austin, TX  for entrepreneurs who might be overwhelmed by technology, helping them reach customers world-wide and create the systems and team they need to have a purposeful and profitable online business.

An online business is quickly becoming one of the most successful ways to reach customers worldwide and rise above the current economic situation - but it works for some, and it doesn't work for others. If you want to be in the "works for" category, approach your online business with a good vision and careful planning. Then get the help you need to handle the things that you're not comfortable doing yourself.

It's no secret that the financial markets are in turmoil and that many people have lost money, or are losing it. It's also no secret that to thrive in a market such as this, most people are looking for ways to reduce their overhead and maximize their profits.

"A good part of the fear people are having over the economy is media-driven. There's always a window of opportunity during difficult times, and the World Wide Web can broaden that window in so many ways." says Ann Collins, professional project manager and business woman of 20 years. When your business is on the internet, you're truly offering your products and services to the entire world, and you're not limited to any geographic area.

But if setting up shop on the Internet is such a good idea, why isn't everyone who puts up a website wildly successful? All you have to do is throw a website up, put your products on line and the money will start rolling in. Right?

"Well - not exactly. Like any other business; you need customers. Getting visitors to your site is a lot like getting people to come into a brick and mortar business," says Michelle Casto, Ph.D. People need to know that your site exists, and you need to find ways to keep them coming back to visit you. Just because you're working online doesn't mean you can overlook professionalism, and good marketing principles.

You also need the systems in place to take orders, distribute your products, and communicate effectively with your customers. Many - if not all - of these systems are automated and require some level of technical knowledge to set up. What do you do if you don't have that knowledge? Just like any other aspect of starting a business, you find a trustworthy person to handle those things for you.

Most people fail on line for one (or all) of 3 reasons: Either they are not coming from a place of purpose, they become overwhelmed by the complexity of all the pieces required and give up, or they don't put the planning and forethought that's needed to get all the systems running smoothly and working toward their vision of an online business.

In any case, they can wind up needing to rebuild their virtual business after they've started building it - sort of like someone who's decided to remodel their own house, only to find out that they've got to call in a pro.

Meet the Pro's in action at "Rebuild Your Virtual Business.Com" seminar March 6-8, 2009 in Austin TX

For More Information: Ann Collins (512) 751-1576

http://www.rebuildyourvirtualbusiness.com

 

Michelle L. Casto, Ph.D., is known at the Soul Coach, because she helps with people get in touch with the work that ignites their fire, and empowers them to shine their bright light in the world. As an inspirational speaker and author, she teaches people how to gain a higher understanding of themselves and uses a unique soul-centered and integrative process that taps into their passion, purpose, and power.  Her latest book, Get Your Career on the Fast Track:  A Navigational Guide for the Modern Manager, is a comprehensive and interactive book that covers career management from A=Z.  Sign up for your free jump start your career change package at http://www.smartcareerchanges.com or visit any of her life-transforming websites:

http://www.brightlightcoach.com

http://www.smartlifechanges.com

To Your Soul's Success,

Michelle L. Casto

The Soul Coach, Speaker, Author, and Modern-Day Philosopher

Take care of your soul

http://www.brightlightcoach.com

Transform your life now

http://www.smartlifechanges.com

Change your career

http://www.smartcareerchanges.com

"One sure window into a person's soul is her reading list. "---- Mary Tabor

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Tuesday, December 23, 2008

The Day I Decided a Job Was Too Small for My Soul

  Colorful Dove
  by Michelle L. Casto, Ph.D

For a few years, I desperately tried to fit a square peg in a round hole in the corporate environment.
And guess what, it was not pretty.
During that time, I thought there was something wrong with me because I had all the worldly success symbols--- college degrees, a good job with a big name company, benefits, etc, and yet;
I was miserable.

In fact, the whole situation was making me sick. 

The culture was toxic---politics and favorites reigned supreme.  I am sure you know what I am talking about.

I just about burned myself out in my twenties, just going to work, coming home, falling into bed, and doing it all again day after day.  I especially resented how my time was dictated, especially my days off.  

I found out later that many organizations, just like families, are highly dysfunctional and those who know how to play the game get rewarded, while those with integrity and heart, are seen as threats to the system (aka status quo).

I once got reprimanded for being too passionate!

I told the supervisor, "I thought I was supposed to care about my job and those that I serve!"
I knew I was in trouble when I kept having dreams about work that would wake me in the middle of the night!

The real deal breaker, though, was when my personal values conflicted with the organization's values---they seemed willing to do just about anything to make a buck. 

For me, the typical 9-5 work situation felt more like a self-created prison.

I held the belief then and certainly do now, that work not only could be fun, it was supposed to be fun. I knew I had to find something else or I was going to be unhappy for a really long time---like my whole life.

I decided very early on in my career that I was not going to find what I was looking for in a traditional work environment. 

One day, I woke up and just said, Today I choose to be happy. I Quit my job and have not looked back since.

Gratefully, I followed my inner guidance and was led to Life Coaching. Over the course of these years, I have had many wonderful mentors and coaches, and all have helped me grow in different ways.
That was over 15 years ago, and Coaching is the best job on the planet for me because I get to help people clarify and claim their dreams. And then we work together in partnership as those dreams become their new reality.

Of course, being self-employed also has its good days and bad days, positives and negatives. However, I would not my freedom for any amount of money in the world.

Everyday I wake up and thank God for the work that I do, the people I work with, and the lifestyle it affords me. You can have the same experience just by being willing to learn a new way of life.

If you would like to go from career to entrepreneur, visit http://www.smartcareerchanges.com/career-fast-track.html

Michelle L. Casto is known as the Soul Diva Coach (Diva is Sanskrit for shining light of the divine) Speaker, and Author of the Get Smart! LearningBook Series.  Her coaching practice is Brightlight Coaching; she helps people come up with bright ideas for their life and empowers them to freely shine their bright light to the world.  She loves working with women to discover their inner Business Goddess.

http://www.brightlightcoach.com

http://www.getsmartseries.com

http://www.smartlifechanges.com

http://www.youtube.com/brightmichelle

http://www.twitter.com/brightmichelle

Call for a Complimentary Soul Coaching session (361) 232-3939.

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Wednesday, December 17, 2008

The following article is by Jim Rohn and was published in his weekly ezine.

Each of us has two distinct choices to make about what we will do with our lives. The first choice we can make is to be less than we have the capacity to be. To earn less. To have less. To read less and think less. To try less and discipline ourselves less. These are the choices that lead to an empty life. These are the choices that, once made, lead to a life of constant apprehension instead of a life of wondrous anticipation.

And the second choice? To do it all! To become all that we can possibly be. To read every book that we possibly can. To earn as much as we possibly can. To give and share as much as we possibly can. To strive and produce and accomplish as much as we possibly can. All of us have the choice.

To do or not to do. To be or not to be. To be all or to be less or to be nothing at all.

Like the tree, it would be a worthy challenge for us all to stretch upward and outward to the full measure of our capabilities. Why not do all that we can, every moment that we can, the best that we can, for as long as we can?

Our ultimate life objective should be to create as much as our talent and ability and desire will permit. To settle for doing less than we could do is to fail in this worthiest of undertakings.

Results are the best measurement of human progress. Not conversation. Not explanation. Not justification. Results! And if our results are less than our potential suggests that they should be, then we must strive to become more today than we were the day before. The greatest rewards are always reserved for those who bring great value to themselves and the world around them as a result of who and what they have become.

To read previous articles, quotes, and Q and A from the Jim Rohn Weekly E-zine Archives, or to get a complete listing of Jim Rohn's books, audios, videos and seminar schedule, or to place an order; please go to: http://www.jimrohn.com

***If you are ready to make a NEW CHOICE, then visit http://www.brightlightcoach.com/everyday-enlightenment-store.html

Get the help You Need When You Need It

successisbeaut_11

Michelle L. Casto, Ph.D.  is known as the Soul Coach, because she helps people get in touch with the work that ignites their inner fire, and empowers them to shine their bright light in  the world.  As an inspirational speaker and author, she teaches people how to gain a higher understanding of themselves, and uses a unique Soul-Centered and Integrative process that taps into their passion, purpose, and power. Her latest book, Get Your Career on the Fast Track:  A Navigational Guide for the Modern Manager is a comprehensive and interactive book that covers career management from A-Z. 

Enroll in the Career Change Academy: http://www.smartcareerchanges.com
or visit any other of her life-transforming websites: http://www.brightlightcoach.com  to help you shine more brightly in all dimensions of your life.
http://www.smartlifechanges.com to transform any area of your life NOW
http://www.getsmartseries.com articles, books, and resources to live wisely
See me on http://www.youtube.com/brightmichelle
Follow me on http://www.twitter.com/brightmichelle
Friend me on Facebook J

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Sunday, November 9, 2008

It's Time To Celebrate Your Career--Career Development is Turning 100

Celebrate Your Career: 100 years and Counting!

November is National Career Development Month and not only that, we in the field of career guidance are celebrating 100 years of service.

This year’s theme is Inspire Your Career—Develop Your Dreams
In 1908, Frank Parsons established the first vocational guidance clinic and outlined the basic principals of vocational guidance, cementing him as the founding father of vocational psychology.

Since then, millions of people have performed millions of jobs.

Obviously our concept of work has changed quite a bit, and continues to evolve at an accelerated rate, with the advent of internet, and especially web 2.0 and 3.0 platforms. It is now a common idea that not only work can be fun, it IS SUPPOSED to be FUN.

For me, my own career started out working in the higher educational setting. In 1999, I decided to become self-employed and the rest, they say, is history. My own career has many twists, turns, and surprises, as I am sure yours has too.

One of my favorite things to discuss is how people got into what they are doing.

Feel free to share your story here.
One of my goals is to help people follow their bliss, fulfill a greater purpose, and to leave the world a little better because they were here. So in celebration, I am inviting you to join me for 5 special events:
1). Take my free Is Your Spirit Working Quiz to find out how much spirit you are bringing to your current work situation: http://www.smartcareerchanges.com/spirit-working.html

2). Listen in as Ryan Pearson of the Empower hour radio Show interviews me this Sunday, November 9 from 7-8 central time (646) 200-4905Topic: Discover Your Divine Life Purpose: How to Make the Shift So You Can Sing the Song in Your Soul

3). Check out my newly released book, Get Your Career on the Fast Track at a Friends only discount: http://www.smartcareerchanges.com/career-fast-track.html(receive bonuses worth hundreds of dollars)

4). Request your 11 minute Career Check up Coaching Call with Me (limit to the first 11 people to connect with me)

5). Jump Start Your Career with a Free package including an mp3, the 7 Steps to a Smart Career Change, and the Presence Process diagram: http:www.smartcareerchanges.com

Additionally, I would love to hear how your own career has progressed and what you have learned along your journey.

COACHING QUESTIONS:Do You Absolutely LOVE what you do with a Passion?
Would you do what you are doing even if you did not get paid?
If yes, Celebrate!
If no, Educate.

So here’s to you, the work you do now, and the work you will do in the future.
Be sure to give yourself a big pat on the back for a job well done and do something nice to reward yourself!

May you be blessed with abundance, joy, and happiness.
Michelle L .Casto
The Soul Coach

Work is love made visible. Kahlil Gibran

At the essence of any great career is love and passion—it is literally a labor of love. Michelle L. Casto

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